Microsoft Zune

After a couple months of spy shots and leaked product specs, Microsoft today officially announced its Zune digital media player ($250; Nov. 14). The iPod rival features music and video playback, 30GB of storage, Wi-Fi, a built-in FM tuner and a 3-inch color screen. The Zune will come in three colors — black, brown and white. And as much as we want to hate it, we're pretty much really digging the wireless music sharing feature. According to Microsoft, you can share any song on your Zune with another Zune user, who can then listen to that song three times and then flag it right on the device to be purchased later. You listening, Apple?