Red One Camera

Shooting in HD is so last year. If you really want to take your digital cinematography to the next level of detail, check out the Red One Camera ($17,500; 2007). From the Red Digital Cinema Camera Company, started by Jim Jannard, founder of Oakley, the camera boasts an impressive 4520 x 2540 sensor that can record lossless video in 2540p (compatible with Apple's new ProRes 422 format), and works with lenses designed for both the 35mm and 16mm formats. It also has several accessories and mounts available. All things considered, it might be the best camera ever made for digital cinema. [via]